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Business for punks : break all the rules - the Brewdog way

Watt, James2015
Books, Manuscripts
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, it has catalysed a craft ale revolution, gone global - and inadvertently created a whole new approach to business. Here, BrewDog co-founder James Watt bottles the essence of their success. From finances to marketing this is an anarchic, indispensable guide to thriving in business on your own terms.
Author:
Watt, James, author
Imprint:
UK : Portfolio Penguin, 2015.
Collation:
251 pages : illustrations (black and white, and colour) ; 21 cm
ISBN:
9780241202890 (hbk)
Dewey class:
658.11
LC class:
HD62.5
Language:
English
BRN:
1046633
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